Transforming the way the world sees Dyslexia
Dyslexic Thinking
We fundamentally changed the way the world views one of the most common forms of neurodiversity by shifting focus to the term “Dyslexic Thinking” - a phrase that highlights all the positive skills people with dyslexia possess.
Despite 1 in 5 people worldwide being affected by dyslexia, only 3% of the population view it positively.
We fundamentally changed the way the world views dyslexia by promoting “Dyslexic Thinking” as a term, showcasing all the positive skills people with dyslexia possess. We made** it **an official LinkedIn skill and it was added as a term on Dictionary.com, cementing its cultural relevancy.
Awards
- Cannes Lions -Titanium
- Marketing Week -Brand Purpose
- Campaign Brand Leadership and Partnership Awards -Charity & Social
- The Drum -Social Media for Good, PR - Corporate Social Responsibility